![]() ![]() Launching new AI-powered contextual targeting Sign up for an account to get an alert when the Spotify Audience Network is live in Ad Studio. The whole booking process, from narrowing in on our target audience to briefing and receiving the creative was really simple and intuitive, and we are looking forward to making podcast advertising a recurring part of our marketing plans." Greg Kohler, digital ads lead at TWO MEN AND A TRUCK, said, "We’ve been interested in podcast advertising for a while, but our campaign with Spotify Ad Studio was the first time we were actually able to test it. With Ad Studio, advertisers can deliver podcast ads for as little as $500, with creative production provided at no additional charge, and a real-time reporting dashboard to track delivery throughout the campaign.Įarly beta testers included TWO MEN AND A TRUCK, a Michigan-based national moving company. will have access to the Spotify Audience Network through our self-service advertising platform Spotify Ad Studio, allowing them to reach their audience as they listen to podcasts on and off Spotify. We’re pleased to announce that in the coming weeks, advertisers in the U.S. ![]() The addition of Anchor to our audience network will open a new supply of top podcast talent for advertisers, increasing the scale and reach of their podcast campaigns.Įarlier this year, we announced our ambition to make podcast advertising available to businesses of all sizes. Spotify Audience Network's growing podcast catalog currently includes shows from Spotify Podcast Studios (Spotify Studios, The Ringer, Gimlet, and Parcast) and leading third-party enterprise podcast publishers like ViacomCBS and The Wall Street Journal. As one of the world’s leading podcast creator platforms, Anchor is a launchpad for emerging podcast talent, powering 70% of Spotify’s catalog 2 - including hit shows like Alyssa Milano: Sorry Not Sorry, How Long Gone, and Office Hours Live with Tim Heidecker. In the coming weeks, a selection of top podcast creators from Anchor and their listeners will be coming to the Spotify Audience Network in the US. ![]() Introducing Anchor to the Spotify Audience Network Today, we’re excited to announce several new updates to the Spotify Audience Network to connect businesses and creators of all sizes - and actions we’re taking to increase brand safety in digital audio. ![]()
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